Post , a former patient and later competitor of the 19th-century breakfast food innovator, Dr. John Harvey Kellogg.
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The cereal originally prepared by C. Post when developing the product was a batter that came from the oven as a rigid sheet.
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He then broke the sheet into pieces and ran them through a coffee grinder to produce the "nut"-sized kernels. Grape-Nuts was initially marketed as a natural cereal that could enhance health and vitality, and as a "food for brain and nerve centres.
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A ad campaign by cartoonist Walter Hoban continued his Jerry on the Job comic strip in Woman's Day magazine and daily newspaper comics pages. During the s, comic books from various companies featured one-page comic-strip ads starring Volto from Mars , a finned red helmet-clad alien superhero visiting Earth, who like all Martians, recharged his magnetic powers his left hand repels, his right attracts by eating "cereal grains", with him quickly developing a particular fondness for Grape-Nuts Flakes which he proclaimed "the best I ever tasted!
In the s, advertising promoted Grape-Nuts as the cereal that "fills you up, not out". This ad campaign produced one television commercial, which aired on television in , that featured a catchphrase that became a target for numerous sketches and satires in media. Spanning the ensuing two decades and beyond, "Oh no, Mrs. I thought you were Dale! A subsequent ad campaign generated another catchphrase, as Euell Gibbons became the spokesperson for the brand, promoting Grape-Nuts as the "Back to Nature Cereal".
The line "Ever eat a pine tree?
Many parts are edible" drew attention to the product from consumers, as well as from comedians. Grape-Nuts is credited as the first widespread product to use a coupon in sales promotion when C. The other 2 will be accepted at face value. So if you buy 3 identical items and you have a printable coupon for each one, you can use all three.
In addition, rainchecks now expire 60 days after they are issued.
A Short History of Cereal
The stores will reorder those items, but often, the warehouse runs out so they cannot get the stock. Please be nice to the store employees as it is not their fault if items are out of stock. And if you are excited about your great deals, give Harris Teeter a call at their Customer Service number, send them an e-mail via their website or post a comment to their Facebook page to thank them.
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